Fast, Cheap & Viral by Aashish Chopra

‘Create Shareworthy Content’...

Only a shareworthy content is having potential to become viral.

& the best part, shareworthy content is quite cheap in distribution as well.

This makes sense and the book ‘Fast, Cheap & Viral’ suggests tools & methods to create shareworthy content. The book is essentially for the new age marketers and encapsulates the way social media behaves and reacts to video campaigns.

Aashish Chopra enthralls the reader with his learnings and experience, gained through numerous viral videos to his credit. While reading, I remembered his twinkling eyes from his first viral video and couldn’t stop smiling. He is indeed a guru of new age marketing and debunks the traditional costly approach.

In my opinion, the best part of the book is to establish the fact that creating shareworthy content & to some extent marketing, doesn’t require huge budget & expensive equipments. Even mobile phones if used effectively, can do wonders.

Creating a shareworthy content requires a lot of brainstorming. It should represent the DNA or ‘Why’ of an organization and must follow IUCTC (an acronym for Inspirational, Useful, Celebrating, Topical and Changing the world).

For me, the takeaway is ‘create for mobile’ and that means videos of say 1-2 min, in square format and coming to the point very fast .. in the first 3 seconds itself. Further, the comparison matrix for content marketing is to check the ‘shares’ and not the ‘views’ or even comments.

I have read it twice and found it useful in creating useful and shareworthy content. Thanks Aashish Chopra for this wonderful book.